Tag Archives: e-commerce
We care slightly
I’ve talked in the past about a need to return to the cornershop ethos of customer care online. To many online shops are clinical and give the impression they don’t care at all for your custom. Just by showing you care a little you can improve your business and users experience – bottom line you can improve your sales. I was pleased to see the way moo dealt with my free flickr taster order. Their customer care really illustrates how without much effort or a great expense you can make your customer feel special. Ordering online can be a clinical experience and this is one of the reasons traditional less webby customers often opt out.
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Tagged design, e-commerce Leave a comment
Shop until you yawn
When you think of online store design people generally have the traditional format used by so many in mind. One of the possibly most neglected area of the internet in terms of design is the online store. We all know and follow the same process through these generally dreary yet functional web stores. Perhaps the lack of design comes from function over ruling any form in online shops. Almost every website has a purpose, with online shops there is a traditional flow of interactivity. I am sure we all know the traditional flow of an online store:
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Tagged e-commerce 4 Comments
Click shop
I am hearing a fair bit about the rise in online shopping this christmas. I do remember hearing this for a few years running now. So, what is th lure of the internet for shopping? I myself have moved almost totally onto online shopping. This would be a total statement was it not for the fact every time I seem to order from supermarkets they get our orders wrong. Bar the hiccups of replacement items which all the major supermarkets seem to have a problem surrounding soya milk and their logical swap of cows milk (not overly helpful considering my husband is on a diary free diet); there are many reasons to plumb for the online shopping rather than the real world insanity that is increased this time of year.
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