Here was me having a not so bad Monday for once and then bamn! I see the new London 2012 Olympic logo. I would say I’m left speechless but it’s more muttering and bashing my head against my keyboard. For those of you lucky enough to not see the dog’s dinner (actually I’ve seen better designed dog’s dinners) here is it in all it’s ugly for you.
Fear not should you not like pink though as it comes in a further variety of vomit inducing colours – yes it’s a pick and choose wreck of a logo.
See it was about at the point of seeing it I had the ‘it couldn’t get worse’ thought bounce across my mind… then I went to the website. Oh yes there could be something worse than this logo and it is the website! I am giving this link with a warning it may promote a serious reaction to not make you happy on this Monday. With that warning given my I ashamedly introduce you to what is the London 2012 olympic website.
The only point I can think of that is in it’s favor is it’s not using tables, it comes to something when that is all you can say that is good about a website in these times. They didn’t even bother to actually run it through a validator after declaring XHTML strict either.
If you want to put yourself through more torture you can even watch a video about the brand. As the site says though (and yes I am quoting) “Sounds best with headphones”, I’m adding “should be viewed with vomit bucket”. Really don’t get me wrong I love graffiti / street art (I’m hazarding a guess at this being the logic (using word sparingly) behind this branding) and I’m all for the concept “everyone being involved”. This logo though does nothing but cheapen the brand and show the rest of the world that we are pants at design – which we aren’t. I’m getting the distinct impression that this logo is a case of concept winning over talent and executed by a colour blind monkey. If you look at the vast array of quality designers in our country and then this is what we come up with, it beggars belief. This was a missed chance to show the rest of the world how much talent and quality there is in design within the UK.
If you fancy laughing at them wolff olins are the ‘genius’ behind this carbuncle of a branding. I’ve heard varying amounts of stupid money they got for this (£200,000 – £400,000 range) which probably explains why they aren’t falling on their swords in embarrassment over such a hideous branding but laughing all the way to the bank.
Did the Beijing logo get a redesign under public pressure?
I hope this one follows suit.
Totally agreed. This is AWFUL.
That is the most horrible thing I’ve ever seen! I would be embarrassed if I were a British graphics designer.
…the website looks like a domain squatter’s placeholder page. Even the “main” Olympic site. And the logo? Straight out of 1988-1992.
Actually, I absolutely love it.
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Its rubbish – and they should be ashamed of themselves. I thought that style of design went out in the early nineties. And the website is dire.
I love the fact they want to encourage people to use the logo and come up with their own versions, but it is still a horrid design.
I also loved the ‘Sounds best with headphones’ bit, not sure why that is so important to be honest!
If this is the best we can approve as a logo, we should be ashamed. There have been some amazing submissions since this logo was released that have been miles better, a change would be excellent, but somehow I doubt it will happen.
The logo appears to be designed by children. If I gave my class of 8 year olds this picture to colour in I guess this is what half of them (the girls anyway) would choose.
As for the website; I’m sure that they’d be thrilled at the simple colours and cartoon layout.
Something Michael McDonaldmight have missed in his latest review of blogwere these effectively unmoderated comments using web.