The colour of beta

I was wandering through the list at MoMB (The Museum of Modern Betas Most Anticipated) – a sort of highly subjective list gathered from del.icio.us links. I thought I would do a bit of an experiment and see what colours and what tone (dark or light) is the main colour of the holding page or site found. The results are rather interesting and ignoring the design of these and just looking at the colours and tone gave me a different look at the sites as a whole.

COLOURS:

  • BLUE: 16
  • GREEN: 13
  • ORANGE: 8
  • RED: 4
  • PINK: 2
  • YELLOW: 1
  • PURPLE: 1


TONES:

  • LIGHT: 39
  • DARK: 8

There are 2 missing off this list as they were 2 deadlinks and also 3 of the sites are missing as used mono tone for a colour (aside from the debate of these are colours).

The colour of beta then is blue and the tone is light. A bit of a change from the green and dark trend CSS Reboot and many sites have sported in the past few months. I am fully aware this is hardly a design quality test and it’s just a snapshot of 50 sites, but it’s interesting to look at groups of sites without focusing on the design elements and taking colour as the measurement. As these are beta when the colours were decided is not known, so if this is a current trend or not is for you to decide. This is not a scientific test but shows an interesting shift in colour trends which can be seen on the web. Blue has always been a colour associated with a lot of corporate sites and it’s starting to come back slowly to the web in general in various hues. There does seem a shift back to lighter colours on the web which is interesting as the balance between dark and light seems constantly to shift in web design.

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