Monthly Archives: November 2005

A world without web

I have been reminded of exactly how important the online world has become in business – aside from the fact in my own life. The reminder has taken the form of the company I work for having first an intermitant then an absolute failure of their adsl connection. Adsl is hardly the most reliable at the best of times – the very fact that cable is not in my area makes me unhappy and dream of my fond cable memories. This week though has been one great narly mess of failure from our ISP through to Mr Undependable BT line provider.

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Simple simplicity

In a post today on 37 signals by Matt, the subject of Simplicity making the rounds was looked at by citing a post by Mark Hurst. In his blog good experience, Mark Hurst recently posted Simplicity gets its media moment. There certainly seems to be a KISS craze going on amongst the stupid and not so stupid. Mark points out the recent upturn in the fortunes of simplicity with regards to wider and web media exposure. He points to a number of publications having simplicity motivated front covers and features. I agree and have noticed this in varying forms including advertising and print. My personal favourite of the week being the Yakult advertising campaign running on UK TV. On that note if slightly annoying sound wise the Yakult website and with note to Ask the oracle in the play section, is actually a good marketing website example. Large companies are also jumping on the designer laden boat of simplicity. It sure is rather crowded for something so simple.

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Comments maketh a blog

When it comes down to a blog often the measure of success is seen as being the comment rate. While comments are part of the process and arguable to be essential maybe and definetly nice, how much are they an actual indication of the blogs success?

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